Become your competitors’ good customer. Eat their pizza. Install their app. Test drive or rent their cars. Understanding your competitor makes you instantly sharper about what distinctions and benefits you should be promoting.
Establish realistic screening requirements to get the most out of your qualitative research. Identify the essential criteria needed to meet objectives and avoid those "needles in a haystack" that are time-consuming and expensive to find.
Think tech. With participants recruited for online studies, no travel is needed, results are provided faster, and you can easily recruit nationwide in a single study.
Sometimes a qual recruit can’t be completed without a list, but the challenges can be daunting. Consider: the accuracy of the list, the type of contact, and the size of the list. With careful preparation, planning, and patience, you can still have a successful recruit!
If you’re putting anything less than 30% of your project muscle into the design stage, securing the foundation of the project, you may be wasting your valuable time and research dollars. What fills that 30% proportion of time? Planning for success.
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